End-to-end analytics engineer specializing in web, mobile apps, server-side, CRM, and offline tracking - building complete lifecycle tracking solutions that deliver accuracy and visibility across all stages of the customer journey.
Technologies I Work With
Google Analytics 4
Google Tag Manager
Looker Studio
HubSpot
Salesforce
Claude Code
JavaScript
APIs
GDPR
I'm a Technical Web Analytics Consultant with 12+ years of experience helping businesses build reliable, scalable tracking systems. I design complete analytics architectures that ensure accurate data collection, privacy compliance, and meaningful insights.
Earlier in my career, I headed a digital agency for three years. I was Google Analytics and Google Ads certified in 2013, and in 2014 my agency became a Google Analytics Technology Partner and Google Partner marketing company. I have worked on large-scale platforms including car and hotel aggregators, budget airlines, employee engagement systems, and hosted CMS products.
Let's work together! Preferring angecies + long term, engagement!
Comprehensive web analytics services to help you make data-driven decisions with confidence.
Expert setup of Google Tag Manager containers, server-side GTM configurations, dataLayer architecture, and custom tag templates for robust data collection.
Advanced GA4 configuration, MMP integrations like AppsFlyer, iOS & Android app tracking, custom events, and cross-domain setups that capture every interaction.
Design scalable measurement plans, data layer architectures, and tracking documentation that keeps your analytics future-proof.
Setup and management of Consent Management Platforms, ensuring cookie consent compliance tailored to regional regulations like GDPR, CCPA, and ePrivacy.
Building custom tools for internal marketing and analytics teams - data cleansing, structuring, API integrations, and automated workflows powered by AI.
Beautiful, interactive dashboards built in Looker Studio - turning data into stunning visualizations and actionable charts your team will love.
Let's discuss how I can help you build a tracking architecture that actually works — no fluff, just results.