Reusing Enhanced ecommerce datalayer variables
This guide will help to reuse existing Google Analytics EEC Purchase data-layers for other marketing pixels /tags (like Facebook Pixel).
Below are the key main variables available for reusing.
| Datalayer Variable | Field |
|---|---|
ecommerce.purchase.actionField.revenue |
Transaction Revenue |
ecommerce.purchase.actionField.id |
Transaction ID |
ecommerce.currencyCode |
Currency Code |
ecommerce.purchase.actionField.coupon |
Transaction Coupon |
ecommerce.purchase.actionField.tax |
Tax Cost |
ecommerce.purchase.actionField.shipping |
Shipping Cost |
To show a simple demo of real use case, will setup a Facebook pixel for Purchase event.
To start with,
1️⃣ create two VRAIBLES - EEC Purchase - Revenue & EEC Purchase - Currency.
2️⃣ TAGS
Now configuring a standard Facebook pixel PURCHASE event, specifying currency and revenue from the datalayer.
(assuming Facebook page view event wile be fired before this event)
3️⃣ TRIGGERS
Trigger will depend on your setup, if event is set within the EEC datalayer then specify that event for the trigger.
Done!
