Google Tag Manager - ALENLYTICS

Google Analytics

WooCommerce Enhanced Ecommerce (UA) Tracking with GTM

Will go through a straightforward and very simple method of enabling Google Analytics (UA) Enhanced Ecommerce with WooCommerce We will do the implementation using the most popular plugin for GTM - GTM4WP developed by Thomas Geiger Let's get started: 1️⃣ Install GTM4WP From WordPress > Add New Plugin and Search for

Google Tag Manager

Reusing Enhanced ecommerce datalayer variables

This guide will help to reuse existing Google Analytics EEC Purchase data-layers for other marketing pixels /tags (like Facebook Pixel). Below are the key main variables available for reusing. Datalayer Variable Field ecommerce.purchase.actionField.revenue Transaction Revenue ecommerce.purchase.actionField.id Transaction ID ecommerce.currencyCode Currency Code ecommerce.purchase.

Google Tag Manager

Retriving Local Storage and Session Storage Values with GTM

Local Storage & Session Storage are increasingly being used in web development to store user-defined values like web search data/location, session data etc. Gradually it’s becoming something that web-analytics people need to know/use and there are no predefined variables in GTM to obtain these values. You can use