This guide will help to reuse existing Google Analytics EEC Purchase data-layers for other marketing pixels /tags (like Facebook Pixel). Below are the key main variables available for reusing. Datalayer Variable Field ecommerce.purchase.actionField.revenue Transaction Revenue ecommerce.purchase.actionField.id Transaction ID ecommerce.currencyCode Currency Code ecommerce.purchase.

Local Storage & Session Storage are increasingly being used in web development to store user-defined values like web search data/location, session data etc. Gradually it’s becoming something that web-analytics people need to know/use and there are no predefined variables in GTM to obtain these values. You can